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DOGTV a great idea till somebody chews the remote

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  • "Isn't it Shark Week on Discovery?" A pair of pups appear to be waiting for DOGTV programming to begin.

    Associated Press / Linda Lombardi

    "Isn't it Shark Week on Discovery?" A pair of pups appear to be waiting for DOGTV programming to begin.

NEW YORK -- DOGTV, the first and only television network created just for dogs, is now available exclusively on DIRECTV channel 354.
Recognized by the Humane Society of the United States and scientifically developed and tested, the 24-hour, dog-approved network treats stay-at-home dogs to programming specifically designed for their eyes and ears.
The new network will be available for $4.99 a month following a free preview for all DIRECTV customers that continues through Aug. 14.
"There are more than 40 million dog-owning households in the United States. As people work longer hours and have both members of the household working, more dogs are left home alone, sometimes for several hours," said Gilad Neumann, CEO of DOGTV.
"Pooches get lonely, bored and suffer from separation anxiety. Owners are looking for ways to help comfort their dogs until they return. DOGTV is the ideal solution."
"We're thrilled to give DOGTV a leg up by providing this new programmer an opportunity to reach more than 20 million customers," said Amy Leifer, vice president of ad sales for DIRECTV.
"Dogs and dog owners will love this channel, and non-dog owners won't have to pay for it."
DOGTV programming is split into three categories -- relaxation, stimulation and exposure -- that work collaboratively to provide just the right balance for the daily routines of stay-at-home dogs.
Relaxation features soothing music, sounds and visuals to relax the dog, reduce stress levels and keep the dog calm.
Stimulation encourages dogs' playfulness through active camera movements, exciting animations and moving objects and animals with appropriate sounds and frequencies.
Exposure uses special sounds and visuals to help comfort and habituate dogs by exposing them to doorbells, cars, children and vacuum cleaners.
"DOGTV provides the perfect combination of entertainment to ease boredom and loneliness of pups that are home alone," said Victoria Stilwell, DOGTV expert.
"While dogs will not sit and watch TV for hours and hours the same way humans do, it's another tool in the toolbox to help them cope with being alone."
The original content was produced and developed by a team of pet experts, including Stilwell, star of Animal Planet's "It's Me or the Dog"; Dr. Nicholas Dodman, veterinary behaviorist; and Warren Eckstein, pet trainer and radio broadcaster known as "America's most trusted pet expert."
DOGTV has been researched for more than four years before Dodman conducted a study on dogs and television.
The study exposed dogs to human TV channels, DOGTV or no TV at all. The results showed 89 percent of dog viewers preferred DOGTV over no TV, and 75 percent of dog viewers watched at least one segment of DOGTV longer than a human TV channel.
The DOGTV team spent hundreds of hours producing and testing the programming. Each frame and sound is designed for the canine crowd to meet their senses of vision and hearing.
Because dogs can't see red and green, the programs are specially colored to enhance picture details. Great emphasis was put on contrast, brightness and frame rate, and the use of special sound effects, music and specific range of frequencies are tailored to a dog's sensitive ears.
DOGTV has announced a mobile crowd-sourcing app just for dogs: CrowDog Sourcing. The app lets pup parents create a personalized DOGTV logo starring their dog.
The logo can be posted on Facebook, and DOGTV will email users the date and time their dog's logo will be broadcast live on the network. The app is available at
Story tags » Television

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