CBS Corp. CEO Leslie Moonves said Tuesday that all the commercials for the NFL championship Feb. 3 in New Orleans were sold out.
Companies paid an average of $3.5 million for a 30-second spot last year. TV's biggest event averaged more than 111 million viewers in 2012.
For CBS, the entire company is taking part in promoting the Super Bowl. The network's telecasts will be headquartered in New Orleans' Jackson Square. The sets will be used by 15 different shows from nine CBS divisions, from the main network to cable channels to online to radio.