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Hendrix estate wins trademark dispute over vodka

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Associated Press
Published:
SEATTLE -- The estate of rock guitarist Jimi Hendrix says it has won a trademark infringement lawsuit against a company that promoted "Hendrix Electric" vodka.
The Experience Hendrix and Authentic Hendrix companies in Seattle say they won a $3.2 million federal court judgment that orders the vodka to be pulled from the market.
The family-owned companies filed the lawsuit in 2007 against Seattle businessman Craig Dieffenbach who packaged the vodka in purple-tinted bottles with the Jimi Hendrix face and signature above the label.
Hendrix died in 1970 at the age of 27.

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